This session was created for analytics beginners who would like to learn more about web analytics uses cases and common language used. This session is taught using the enterprise-wide tool Siteimprove. Analytics can benefit all departments at UCSF by giving value to campaigns, websites, or pages. It can also help Website Owners make better strategic decisions. 

The session will cover the following:

• Basic web analytics terms and definitions
• Navigating analytics within Siteimprove
• Additional resources for Siteimprove

Audience: anyone who is a beginner to web analytics and would like to learn more.

Interested attendees can register to save their space (requires MyAccess login). A zoom link will be emailed upon registration.